a woman checking out a gold ringChoosing the ideal jewelry can be a challenge, especially when you are buying the item for someone else. You want to make sure the piece truly expresses the message you want to convey.

Once you hand the gift to your loved one, you’ll know by the sparkle in his or her eye that the effort was worth it. To get the perfect piece, you must avoid the following jewelry buying mistakes:

Buying from an unauthorized dealer

Whenever you have doubts about a jeweler, be wary of spending your hard-earned money on what they are selling. If you live in Utah, AAA Jewelers strongly suggests that you buy only from a reputable jeweler. Many jewelers will make great promises, only to give you a bad deal. Be wary of buying online unless you have seen the piece first.


There’s always a temptation to blow your budget when you want to impress a special someone. However, it’s a terrible thing to spend money on a jewelry if you’re going to regret it afterwards. Determine your budget beforehand and stick to it. After all, it’s the thought that counts.

Wrong choice of metal or gem

Know your loved one’s taste before buying any piece of jewelry. Some women prefer diamond or gold, for instance. Others would rather have white gold than yellow gold. If you are looking for durability, go for platinum. Some other women love gemstones on their jewelry.

Ignoring the occasion

The occasion for which you want to buy jewelry influences the piece you are going to buy. For instance, if it is Valentine’s Day but you do not intend to propose to your girlfriend yet, don’t buy her a ring as it would send the wrong message. A pair of diamond earrings would be more appropriate.

Choosing the right jewelry for your loved one is not an impossible affair. By following the right steps, you can make it one of your most rewarding experiences.