online shop of an e-commerce businessWith the year now about to come to a close, the search for the latest trends in digital marketing solutions for businesses still continues. Whether you are a huge or budding e-commerce store looking for search engine marketing services in Singapore, here are a few of the latest cost-efficient trends you might want to consider for your marketing strategy to boost your brand presence online.

Video and image search will greatly improve

Little by little, online interactions will become more and more visual. After all, people are naturally inclined to visuals, which include videos, photos, symbols and infographics. Visual online interactions will continue to become a trend, especially with faster Internet speeds and more visual-friendly social media platforms. So, you can expect to see improvement in search sophistication when it comes to visual assets.

Voice search will increase

Together with the rise of smart speaker sales is a sharp increase in voice search as well. Since these smart speakers are activated via voice, users can interact with various search engines much faster and easier at the same time.

Faster shipment is a must

E-commerce companies that can deliver goods as soon as customers place their orders online without charging extra will gain a footing in their respective industry. So you have to make sure that you meet your clients’ growing need for quick delivery of their purchases. Advertise this on your business website to entice more customers to avail of your products or services.

Knowing the latest trends in digital marketing can help your business get ahead of the competition. Work with a company that can offer you with performance-driven solutions to boost your brand awareness and recognition, which, in turn, can lead to higher sales and revenues.